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COMMUNICATIONS, MARKETING & MEDIA EXPERIENCE
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Public Affairs Specialist
National Aeronautics & Space Administration (NASA) - (2023-Present)​
• Support human space flight missions and live broadcasting of mission events from Mission Control on NASA TV, NASA+ and social media channels including Facebook, X, Instagram, and YouTube including Crew 7 and Crew 8 missions, Russian and U.S. spacewalks, Progress 86-88 cargo missions, Axiom 3 Mission, Northrop Grumman 19 & 20 resupply missions, and this historical first crew flight of NASA's Boeing Starliner.
• Provide strategic communications support of programs, projects, and organizations including the International Space Station, Commercial Crew Program, Gateway Program, Orion Program, Flight Operations and Astronaut Office.
• Plan, initiate, and implement comprehensive public affairs campaigns to enhance the understanding of the agency's programs among the public and specialized groups and organizations.
• Establish and maintain relations with major national and worldwide media and serve as a spokesperson. Advises on possible public and media reactions to proposed policy statements or agency actions.
• Develop detailed activities for events, launches, special projects, high level visits/tours, outreach/engagement for the Agency, Center, and the Directorate in support of NASA's overall strategic programs and goals.
• Implement, plan, direct, advise, and support communication activities for the agency. Maintain internal communications calendars, drafts, helps coordinate, and distributes communication activities and produces internal reports.
• Produce detailed events to ensure coordination of program activities with colleagues in various Office of Communication divisions, across mission directorates, offices, and NASA centers.
• Sharpens and stays current on NASA strategic communication messaging and goals to engage more effectively with the public and enhance public understanding.
• Generate, edit, and disseminates agency products on various communication platforms and channels to the public or specialized target groups domestic and foreign.
• Created feature presentations and communications for “NASA In the Game” exhibit during the 2023 NCAA College Football National Championship, Texas Space Commissions, 2024 Total Solar Eclipse, 2024 Astronaut Candidate Graduation, and FIRST Robotics World Championships.
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Manager, Communications & Broadcasting
Rockford IceHogs - AHL, Chicago Blackhawks (2017-2022)​
• Directed all aspects of internal and external communications, crisis management, executive communications, financial communications, and marketing initiatives.
• Excelled in media relations, including interactions with City and State officials and key organizational stakeholders, showcasing excellent writing, editing, and analytical skills.
• Forged extensive relationships with TV, entertainment, and sports media, community and corporate partners, resulting in the 2022 James H. Ellery Memorial Award for outstanding media coverage.
• Spearheaded results-driven, high-impact media marketing campaigns, generating over $111,000 in monthly ad value and reaching a monthly viewership of over 1.2 million in the Rockford to start the 2022 season.
• Served as the content creator and producer for all social and digital media channels, website, marketing materials, TV, and radio productions, and was nominated for the 2018 Social Media Department of the Year.
• Accomplished record-setting growth of 124% across all social media channels, with a 29% increase in engagement and 14.6 million impressions, ranking in the AHL's Top 10 for the 2021-22 season.
• Implemented brand promotional, corporate, sales and community marketing initiatives alongside the IceHogs Foundation, Chicago Blackhawks Foundation, and IceHogs Community Fund across digital and traditional platforms, donating over $596,000 and thousands of hours of in-person support from 2017-22.
• Orchestrated the design and management of the brand’s website, mobile apps and digital platforms, including the successful launch of the brand’s first-ever digital purchasing systems.
• Led as a spokesperson for organizational ownership, business operations, and team coordination, leading and managing AHL Off-Ice Officials, photographers, media staff, NHL scouting, and communications teams.
• Preserved, archived and catalogued brand photo, video and graphic archives of all written and digital website and marketing communication.
• Contributed to the Blackhawks Broadcast & Content team as an NHL broadcaster, IceHogs broadcast productions and served as an emcee and spokesperson for over 500 games, conferences, events, and community initiatives.
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Director, Communications & Broadcasting
Ontario Reign - AHL, LA Kings (2015-2017)​​
• Constructed comprehensive organizational communications, media relations, and public relations strategies, establishing partnerships with local and national media outlets, City and State officials, and key stakeholders.
• Produced all digital content and tripled brand website and all social media audience reach, engagement and following in 2015-16 and 2016-17.
• Established brand’s first digital purchasing system, generating over $250,000 in revenue the first two seasons.
• Designed and executed successful marketing campaigns across multiple platforms for brand promotional, corporate, sales teams along with the Hope Reigns Foundation, Kings Care Foundation, launching the Reign's inaugural AHL season campaign, and team partners.
• Member of the Board of Directors of the Hope Reigns Foundation, earning the 2017 AHL Community Relations Award of Excellence with a record $729,000 donated and over $1.27 million in the first two seasons.
• Pioneered the AHL's first-ever team-exclusive TuneIn streaming channel, providing exclusive content and driving a 57% increase in engagement and listenership within two seasons.
• Supervised team photographers, videographers, AHL Off-Ice Officials, and communications staff, ensuring seamless operations and delivering high-quality consumer experiences.
• Contributed to the Reign & LA Kings broadcast and content team as a play-by-play broadcaster, Reign Insider digital reporter, and producer for over 200 games, serving as a team emcee and spokesperson.
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Director, Communications & Broadcasting
South Carolina Stingrays - ECHL, Washington Capitals (2009-2015)​​​
• Executed all internal, external, crisis & marketing communications and strategies while overseeing all media, public and stake holder relations efforts
• Created, designed & produced quality content for all social media, digital media, website and marking initiatives, earning a nomination as the 2015 ECHL Website of the Year
• Executed comprehensive promotional, corporate and community marketing alongside the Stingrays Foundation, generating over $551,000 in donations and thousands of in-kind donations and volunteer hours
• Evaluated and refined marketing strategies based on data analysis, feedback, and market insights, contributing to the development of data-driven marketing plans and ensuring continuous improvement in campaign effectiveness.
• Served as the radio and television producer and broadcaster for over 500 games and events, including the 2015 Kelly Cup Finals and the 2010 ECHL All-Star Game.
• Named the 2013 ECHL Broadcaster of the Year and featured broadcaster during the 2010 Washington Capitals Development Camp.